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This Privacy Notice explains in detail the kinds of personal data we may collect about you when you interact with us. In addition it explains how we will save and process and keep it secure.

If there is changes in legislation or in the way we handle data we will have to update our Privacy policy. It is therefore recommended that you check our privacy policy for any updates if we do not have your email to notify you of any changes.

What is Lucyawi Ltd?

Lucyawi Ltd is a limited company based in the UK. 


Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalised and relevant experience at LUCYAWI. 

We will use your personal data to manage your queries, for products and technical support matters through e-mail, telephone and through social media.

We use your personal data to process your purchase order and payment to issue electronic receipts, handle deliveries and returns for products.

We will provide you with your order history, details around your orders and enable you to handle your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information such as contact details and payment information. 

Furthermore, we will enable you to save items in your shopping bag, offer you recommendations, notify me of service and enable you to rate and review the products you've purchased from us. In order to provide you with relevant product recommendations LUCYAWI will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

When do we collect your personal data?

* When you visit our website, when you purchase products

*When you engage with us on social media

*When you create an account with us

*When you sign up to our newsletter

*When you review our products and services

*when our suppliers and partners shared information about a product that you have purchased

What types of personal data do we collect? 

We will always process your e-mail address and password that you submit to us when you sign up for LUCYAWI account. 

We will process following categories of personal data if you choose to provide it to us:

* Contact information such as name, address, email address and telephone number 

* Country 

* Account settings 

* Encrypted payment card information

We will process the following categories of personal data if you make a purchase

* Order history 

* Delivery information

* Payment history 

Data Privacy

Data privacy is of high importance for LUCYAWI and we want to be open and transparent with our processing of your personal data. 

We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data? 

The UK company, LUCYAWI, is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law. 


27 Old Gloucester Street 




Companies register: Company House England Company registration number: 12424359

Where do we store your data?

We are a UK registered company therefore, the data that we collect from you is stored within the UK but may also be transferred to and processed in a country outside of the UK. Any such transfer of your personal data will be carried out in compliance with applicable laws.

Who can access your data?

LUCYAWI never pass on, sell or swap your data for marketing purposes to third parties outside the LUCYAWI group.

What is the legal ground for processing? 

For every specific process of personal data we collect from you, we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights? 

Right to access: 

You have the right to request information about the personal data we hold on you at any time. Please contact us via and we will provide you with your personal data via e-mail.

Right to portability: 

Whenever LUCYAWI processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification: 

You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.

If you have a LUCYAWI account (LUCYAWI membership), you can edit your personal data under your account pages.

Right to erasure:

You have the right to erase any personal data processed by LUCYAWI at any time except for the following situations:

*you have an ongoing matter with Customer Service 

*you have an open order which has not yet been shipped or partially shipped 

*if you are suspected or have misused our services 

*your credit application has been rejected within the last three months 

*if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes

Your right to object to processing based on legitimate interest: 

You have the right to object to processing of your personal data that is based on LUCYAWI's legitimate interest. LUCYAWI will not continue to process the personal data unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing: You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.

You can opt out from direct marketing by the following means:

* Following the instruction in each marketing emails * by editing the settings of your LUCYAWI account

Right to restriction:You have the right to request that LUCYAWI restricts the process of your personal data under the following circumstances:

* If you object to a processing based LUCYAWI’s legitimate interest, LUCYAWI shall restrict all processing of such data pending the verification of the legitimate interest. 

* If you have claim that your personal data is incorrect, LUCYAWI must restrict all processing of such data pending the verification of the accuracy of the personal data. 

* If the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead 

* If LUCYAWI no longer needs the personal data but it is required by you to defend legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel to handle your requests in relation to your rights stated above. You can always reach them at

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at and write DPO as subject matter.

Right to complain with a supervisory authority: If you consider LUCYAWI to process your personal data in an incorrect way, please contact our customer service. You also have the right to raise a complaint to a supervisory authority.

Updates to our Privacy Notice:We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.


A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookie.

How do we use cookies?

We use session cookies for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. 

We use both first- and third-party cookies to collect statistics and user data in aggregate and individual form in analysis tools to optimize our site and to present you with relevant marketing material. 

Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter and Facebook and relate to the ability of users to share content on this site, as indicated by their respective icon.

We also use third-party cookies which performs cross-site tracking in order for us to give you marketing in other sites/channels.

What types of personal data do we process? 

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account, including your LUCYAWI membership, if you are logged in to your account.

Who has access to your personal data? 

Data that is forwarded to third parties is only used to provide you with the services mentioned above, an analysis tool in order to collect statistics to optimize our site and present you with relevant material.

What is the legal ground to process your personal data? 

We will only connect your cookies to your personal data if you are logged in to your LUCYAWI account. 

If you are logged in to your account, the legal ground based on our legitimate interest is fulfilment of the LUCYAWI membership terms and conditions.

How long do we save your data?

When we collect your data we will only save it for the duration required for the reasons it was collected. Once we have retained your data it will be erased or used in unidentifiable format for  business analysis purposes. If you have purchased products or services from us we will only store your data for a maximum of 5 years for legal purposes. You can easily erase cookies from your computer or mobile device using your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.


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